The philosophy coined by Confucius over 2,500 years ago, is still incredibly relevant today. Over the last 25 centuries opportunities have become unlimited, and decisions endless. We’ve found this to dramatically be the case when it comes to fundraising and giving back to local charities. With so many incredible causes doing fantastic work, historically we have found it a challenge to zero in on a single initiative. As a result, we have given a lot of funds to many different formidable causes, but by spreading our resources so thin, we haven’t felt that we have been able to make much of an impact as we’d like to.
We want to change that. We have determined that focus is the key to fine-tuning our existing process. Instead of giving to lots of different causes and making very little difference, we have decided to split our fund pot down the middle. One half will go to a charity of our choosing, and the other will be kept for projects we feel would benefit from a top up. The charity of our choosing will be one that resonates with our core values, beliefs, and aligns with our business. The remaining pot will be a flexible fund that can still be used a number of different ways. Perhaps one of the local kid’s football teams need shirt sponsors or donating annual funds that we support such as ‘The Magic of Milly Ball.’ One of the recent projects that our owners Bal and Raj have started is collecting new socks for homeless young people. This is just one example of the seemingly small but hugely beneficial projects this capital can fund.
We are currently in the process of dotting the i’s and crossing the t’s on our chosen charity, and picking our charity champions: the two individuals responsible for the fundraising activities. Stay tuned for further updates!